Creative beef!

bookshelfporn: ‘tsundoku’ - the Japanese word for buying books...

Sun, 19 May 2013 16:42:02 +0200

‘tsundoku’ - the Japanese word for buying books & not reading them, leaving them to pile up.

"Our industry has grown more slowly than advertising and much slower than digital in the past year...."

Wed, 15 May 2013 20:30:52 +0200

“Our industry has grown more slowly than advertising and much slower than digital in the past year. We have to re-frame our argument. Some will opt for the FH play of becoming a full-service provider. Others, like Edelman, will expand the definition of PR.”

- Edelman - Conversations - The New Look of Public Relations

"Surprise fuels passionate relationships. Whether it’s sending a a new lover flowers on a..."

Tue, 14 May 2013 11:24:10 +0200

“Surprise fuels passionate relationships. Whether it’s sending a a new lover flowers on a random Tuesday (“just because”), or sealing the deal with a memorable marriage proposal, romance is all about surprise. One experiment conducted among middle-aged married couples found that engaging in less common, but more “exciting” activities like skiing or dancing led to greater marriage satisfaction than pursuing activities that are more common and “pleasant,” like seeing a movie or cooking together. The same principles apply to business relationships. Marketers typically spend the bulk of their creative energy making themselves look attractive to potential customers. It’s easy to forget you need to look sexy and charming to your current ones to keep the spark alive. As CMOs push their staffs and agencies to be faster, cheaper and more accountable, they also need to push the brand organization to be more surprising. Unfortunately, there doesn’t appear to be much in the way of academic research or enterprise-grade software to make this happen. It really comes down to a question of imagination and bravery. And, I suspect, it has something to do with being open to situations where you might be surprised yourself.”

- Surprise Is Still the Most Powerful Marketing Tool - Scott Redick - Harvard Business Review

"What’s wrong with advertising today? My theory about it is—and this is not just my opinion—there is..."

Sun, 12 May 2013 16:30:01 +0200

“What’s wrong with advertising today? My theory about it is—and this is not just my opinion—there is empirical evidence from the audience we talked to that they feel the quality of what we are producing has declined. You can look back in history and you can see the same thing, when you have a significant piece of technology, a particular development like digital, what happens is there’s a sort of creative deficit as we deal with it. We’ve certainly had that for the last 10 or 12 years. I think we’re sort of getting out of that now. Because nobody knows quite what to do with it, we become obsessed with the technology, so technologists rule the airwaves. And it isn’t until creative people begin to work it out and say ‘What you actually can do with it is this.’ Look at the Lumière brothers who invented cinema but didn’t know they had invented cinema; they invented a moving camera. It took another 15 or 20 years before somebody worked out you could write stories and film them. They, in fact, gave up on it. And Les Paul, the creator of the electric guitar, he didn’t make rock and roll. He was a technologist.”

- Hegarty: What’s wrong with advertising | Marketing Magazine

"This was not California, and they skated everywhere in all sorts of harsh winter weather. They..."

Sun, 05 May 2013 10:57:39 +0200

“This was not California, and they skated everywhere in all sorts of harsh winter weather. They vollied over fallen trashcans, launched over sidewalk curbs, and jumped over cars. Every ledge was a right angle to master, every subway tunnel ramp was fair game.”

- Legends Never Die by Caroline Rothstein - Narratively: Local stories, boldly told. - Narratively: Local stories, boldly told.

The consequences of embracing froth | canalside view

Fri, 03 May 2013 16:13:56 +0200

The consequences of embracing froth | canalside view:

Amen.

bohemea: So much has been written about those few words at the...

Thu, 02 May 2013 22:17:32 +0200

bohemea:

So much has been written about those few words at the end that Bob whispers into Charlottes’ ear. We can’t hear them. They seem meaningful for both of them. Coppola said she didn’t know. It wasn’t scripted. Advanced sound engineering has been used to produce a fuzzy enhancement. Harry Caul of The Conversation would be proud of it, but it’s entirely irrelevant. Those words weren’t for our ears. Coppola (1) didn’t write the dialog, (2) didn’t intentionally record the dialogue, and (3) was happy to release the movie that way, so we cannot hear. Why must we know? Do we need closure? This isn’t a closure kind of movie. We get all we need in simply knowing they share a moment private to them, and seeing that it contains something true before they part forever.

- Roger Ebert on Lost In Translation

Chris Cobb, an artist based in San Francisco, has created an...

Thu, 02 May 2013 22:06:17 +0200

Chris Cobb, an artist based in San Francisco, has created an amazing installation in bookshop called Adobe Books- he catalogued every single one of the 20,000 books by color. The project is titled There is Nothing Wrong in This Whole Wide World. They were arranged by hand over a 10 hour period, and he enlisted the help of 16 volunteers. Such beautiful results, they transformed the bookshop overnight.

(via)

"You’ve been here before. It’s 2am, your mind is asleep but your PowerPoint is awake. You’ve spent..."

Sun, 28 Apr 2013 23:09:58 +0200

“You’ve been here before. It’s 2am, your mind is asleep but your PowerPoint is awake. You’ve spent the last 15 hours working on your five slides for today’s pitch, hoping your strategy can find the balance between client brief and creative ideas. You’re exhausted, from the word wrestling and the diagram shaping, but you plan on. Do you know that feeling?”

- Lonely Planner | The Account Planning Group

Buying green to be seen (by UniversityofMinn)

Sat, 27 Apr 2013 21:12:04 +0200

Buying green to be seen (by UniversityofMinn)

"The reason, of course, is that Bob, who has most friends in the first place, is also counted most..."

Sat, 27 Apr 2013 20:25:08 +0200

“The reason, of course, is that Bob, who has most friends in the first place, is also counted most often in the friends-of-friends category, raising the average. The same is true for other networks: a few well-connected individuals have more friends than most people, and they skew the average for everyone in whose network they appear (which, because of their connectedness, is a lot of people).”

- The Economist explains: Why are your friends more popular than you? | The Economist

"The Nobel prizewinning economist at the University of California, Berkeley, wryly termed homo..."

Sat, 27 Apr 2013 20:15:06 +0200

“The Nobel prizewinning economist at the University of California, Berkeley, wryly termed homo economicus “a rare species”. In his latest paper* he outlines a “new science of pleasure”, in which he argues that economics should draw much more heavily on fields such as psychology, neuroscience and anthropology. He wants economists to accept that evidence from other disciplines does not just explain those bits of behaviour that do not fit the standard models. Rather, what economists consider anomalous is the norm. Homo economicus, not his fallible counterpart, is the oddity.”

- Free exchange: The debt to pleasure | The Economist

Why research sucks. Lie Witness News - Coachella 2013 (by...

Tue, 23 Apr 2013 20:01:54 +0200

Why research sucks.

Lie Witness News - Coachella 2013 (by JimmyKimmelLive)

(via The value of over-thinking things | canalside view)

Tue, 23 Apr 2013 10:54:05 +0200

(via The value of over-thinking things | canalside view)

(via Highsnobiety Illustrated: 1993 vs. 2013 • Highsnobiety)

Mon, 22 Apr 2013 23:01:53 +0200

(via Highsnobiety Illustrated: 1993 vs. 2013 • Highsnobiety)

(via The World of Mad Men in 2013 – Fubiz™)

Mon, 08 Apr 2013 23:01:51 +0200

(via The World of Mad Men in 2013 – Fubiz™)

"After schooling New Yorkers on etiquette via numerous unsanctioned interventions, artist Jay Shells..."

Mon, 25 Mar 2013 19:05:57 +0100

“After schooling New Yorkers on etiquette via numerous unsanctioned interventions, artist Jay Shells channeled his love of hip hop music and his uncanny sign-making skills towards a brand new project: “Rap Quotes.” For this ongoing project, Shells created official-looking street signs quoting famous rap lyrics that shout out specific street corners and locations. He then installed them at those specific street corners and locations. Shells went all city and posted over 30 signs quoting the likes of Jeru tha Damaja, Mos Def, Nas, Kanye West, CL Smooth, GZA, and RA the Rugged Man. ANIMAL followed. Ride along with our video above. Follow @TheRapQuotes for more.”

- Jay Shells Drops “Rap Quotes,” His Most Site-Specific Street Art Project Yet - ANIMAL

SxSW 2013: Behavior Change as Value Proposition from Chris...

Sat, 23 Mar 2013 18:27:50 +0100

SxSW 2013: Behavior Change as Value Proposition from Chris Risdon

(via SxSW 2013: Behavior Change as Value Proposition)

Economics and Psychology Research: Nudge Database

Sat, 23 Mar 2013 17:31:31 +0100

Economics and Psychology Research: Nudge Database

(via Drugs that cause most harm: Scoring drugs | The Economist)

Sat, 23 Mar 2013 17:29:18 +0100

(via Drugs that cause most harm: Scoring drugs | The Economist)