"Hunch, gut, improvisation, lateral thinking, guess work, hypothesis, prejudice, intuition, even naiveté … they all have an essential and vital role to play in the development of strategy and ideas. Planners who fail to bring these elements to to the table are just as handicapped as planners who fail to bring to bear rigour and a desire to get to the root of the matter. Planners after all work with research, but in communications. As such their business is the same as everybody else’s – the application of imagination to clients’ business issues, helping create entirely new futures for our clients’ businesses and brands. Planning then, is an essential part of the messy process, and is not just an upstream, conceptual discipline that does not get its hands dirty with the work. It is practical, pragmatic, and focused on execution, not mere abstraction. However, without the skills and interest to get to the heart of the matter, planning is a body without a skeleton, and without this necessary infrastructure of knowledge and ability – without radical planning – we do ourselves, the work, and our clients a disservice. Without planning that gets to the root of things, planning simply has no foundation. It speaks without authority, reduced to just another opinion – one everybody else is perfectly entitled to ignore. We are, after all, already over-supplied opinions. Without radical planning, we also do creativity a disservice. We risk creativity being tasked with unreasonable, unrealistic, or inappropriate objectives, we deny the creative process the fuel of that old fashioned word, insight, and devoid of deep understanding, we render the development of successful ideas a roll of the dice. And of course without radical planning we also do our clients a disservice."
Reclaiming planning’s radicalism | canalside view
"“When people talk about the good old days, I say to people, ‘It’s not the days that are old, it’s you that’s old.’ I hate the good old days. What is important is that today is good.” ― Karl Lagerfeld"
Quotes About Nostalgia (279 quotes)
"When you have 15 houses, yachts in three oceans, planes, cellars, mistresses, surgery, a library, and a personal charity, new purchases become just a matter of upgrading. And this is where the Perfection Anxiety kicks in. What you need is to have not just the most but the very, very best. The super-rich watch each other like envious owls, to see who’s got a slightly better loafer, a pullover made from some even more absurdly endangered fur. They will go to any lengths to find the best tailors. I know of a man who gets his suit pants made in Italy and the jackets on Savile Row. In his underwear, he’s short, fat, furry, and stooped."
What Is It Like to Have Too Much Money? | Vanity Fair
"In order to answer such questions, Thomas A. Hirschl of Cornell and I looked at 44 years of longitudinal data regarding individuals from ages 25 to 60 to see what percentage of the American population would experience these different levels of affluence during their lives. The results were striking. It turns out that 12 percent of the population will find themselves in the top 1 percent of the income distribution for at least one year. What’s more, 39 percent of Americans will spend a year in the top 5 percent of the income distribution, 56 percent will find themselves in the top 10 percent, and a whopping 73 percent will spend a year in the top 20 percent of the income distribution."
From Rags to Riches to Rags - NYTimes.com
"These organizations may start small (like Medium, Hipchat, Circa, WillCall, and Quirky), but they can get bigger fast (like Airbnb, Dropbox, Evernote, Uber, Tesla, Square, and Jawbone), and ultimately dominate markets (like Amazon, Google, Twitter, Facebook, and Paypal). Looking at that lineup, it’s easy to assume that this new approach is limited to companies that make software, but the reality is more complicated. As software “eats” new categories and verticals, the winners (and the categories themselves) start to look more like technology platforms (think: Uber vs. car services, Twitter vs. the news media, Amazon vs. the department store, or Airbnb vs. hotels). The physical world that we used to value so much – the devices, cars, real estate, and other infrastructure – are merely inventory for something bigger. The value, it seems, is in the data, the tools, and the optimization of markets."
The Operating Model That Is Eating The World — on management — Medium
"Check the data. If you plug “Generation X” into Google’s Ngram search engine—which tracks the occurrence of words and phrases in books—you find that the term exploded in use around 1989, climbing steeply throughout the ’90s. But in 2000 it peaked and began declining just as rapidly. You see a similar pattern in major newspapers, where the term boomed to more than 2,000 in 1995, then declined to just over 800 last year. It’s been years since I’ve heard it used as an insult. What changed? Well, it probably wasn’t the actual personality traits of Gen Xers. Despite constant handwringing over generational shifts, the basic personality metrics of Americans have remained remarkably stable for decades, says Kali Trzesniewski, a scholar of life-span changes. And anecdotally, nobody I knew in the ’90s is much different now. Grayer, maybe. No, only one thing has changed. Generation X stopped being young. By the turn of the millennium, Gen Xers were rounding the corner into their thirties and forties. They started buying houses, getting into government, and running businesses, and the emptiness of the libels thrown at them soon became screamingly obvious. Think about it: Barack Obama, born in 1961, is a Gen Xer—which kind of makes the whole “slacker” label bankrupt."
Congrats, Millennials. Now It’s Your Turn to Be Vilified | Opinion | WIRED
I work at Wieden Kennedy, which means I probably unlearn something every single day. My years here have taught me:
that strategy and execution cannot be separated
that the creative brief really doesn’t matter
that if strategy doesn’t iterate in the light of execution you’re doing something wrong
that from-brief is better than on-brief
that making is better than talking
that being useful is better than being smart
that conversation is more powerful than Powerpoint
that chaos is good
that creatives must be let into the strategic process
that you’re better off being in a creatively-led agency than a planning-led agency
that process is the enemy of great
that clients cannot be held at arms’ length from the creative process
that maintaing a health disdain for our business is your best chance of making something amazing.
That life is too short not to work with people you respect and like."
Clarity, simplicity and a touch of (un)common sense. — Where the Puck is Going.. — Medium