""When brand owners ask me what market research they should be doing, I always reply ‘first measure your brand’s distinctive assets… Find out what they really are and how strong they really are… Don’t assume.’ " Professor Byron Sharp"

Ehrenberg-Bass Institute

(via Planning Tools & Hacks: [Chart] What’s strong strategy made of?)

(via Planning Tools & Hacks: [Chart] What’s strong strategy made of?)

Relevant design journalism which some people would refer to as “branded content”.

(Source: youtube.com)

Culture from Reed Hastings

(via Culture)

"It looks like it’s wasting time, but literature is actually the ultimate time-saver — because it gives us access to a range of emotions and events that it would take you years, decades, millennia to try to experience directly. Literature is the greatest reality simulator — a machine that puts you through infinitely more situations than you can ever directly witness."

What Books Do for the Human Soul: The Four Psychological Functions of Great Literature | Brain Pickings

"Even if it’s bland, if you know it you’ll tend to buy it. Surveys after purchasing reveal more than 80 per cent of wine buys were bottles the consumers had bought before."

What’s on the (wine) label? - Features - Taste.com.au

Six Viral Video Myths That Refuse to Die

"The only way to become a real thought leader is to ignore all this noise and listen to a few great thinkers. You will learn far more about leadership from reading Thucydides’s hymn to Pericles than you will from a thousand leadership experts. You will learn far more about doing business in China from reading Confucius than by listening to “culture consultants”. Peter Drucker remained top dog among management gurus for 50 years not because he attended more conferences but because he marinated his mind in great books: for example, he wrote about business alliances with reference to marriage alliances in Jane Austen."

Schumpeter: Philosopher kings | The Economist

"I would like to propose agencies seeking to thrive in digital-first world would do well to integrate planning more thoroughly, for one painfully simple reason: Digital now defines brand. The experience of interacting with a company through digital touchpoints has become the first and primary definition of that company’s brand. And yet too many digital strategists consider the brand last — if at all — when planning and designing products. Many don’t even recognize that what they are making is marketing. Without that recognition, the marriage of art and science that planners practice to ensure that what is created will acquire, convert and engage consumers and ultimately generate revenue for the business and brand is missing from the equation."

Traditional advertising, meet digital. Play nice. | Campaign US

(via The Customer Jobs_To_Be_Done Canvas Prototype | LinkedIn)

(via The Customer Jobs_To_Be_Done Canvas Prototype | LinkedIn)