"Everyone leaves Big Important Meetings with a feeling of accomplishment.But when the corporate snacks have digested and the impressive diagrams long since wiped away – what’s left? Was that Big Important Meeting about as useful as a firm kick to the shins? When is the last time you were in a meeting where you had the sinking realization that you actually had no idea what was going on? Did a barrage of acronyms get the better of you? Perhaps a particularly crunchy mouthful of chips obscured a key point? Or, did someone with a laser pointer and a $300 haircut say something so overtly ridiculous that you thought it was part of some genius that was completely beyond you? Did you ask the gesticulating presenter to explain? Or, did you sit quietly in the corner, picking shards of Light & Tangy Thins from between your teeth? We should stop confusing confident talkers with people who know what they’re talking about."
James Crawley: The Wise Man Admits He Knows Nothing - PSFK
"If there was an overarching takeaway from Apple’s annual developer conference this week, it’s that smartphones are becoming more than communications and entertainment devices. They’re becoming the mobile command centers of our lives. And far from pushing them aside, the next wave of consumer technologies is likely to make smartphones more essential than ever."
The future of smartphones: Universal remote, health tracker, personal assistant.
"Most people don’t spontaneously recommend a washing detergent or a sports brand or a retailer without having experienced it in some way first. So what about the influences on word of mouth? Well, all the other nine in the top ten are influences on word of mouth to a greater or lesser extent. Also, it is very strange that – with all the time and effort we’ve spent understanding the psychology of brands, long-term memory encoding and heuristics, measuring behaviour from panels to brain scans – Google should commission an online survey asking people what they think influences them. We know people can’t answer this truthfully or with meaningful self-awareness."
Word of mouth is like the final click | The Thinkbox Blog | Brand Republic blogs
"There are plenty of other examples of re-emergent technologies. Sales of fountain pens collapsed in the 1950s with the arrival of cheap ballpoints; since the mid-1970s they have enjoyed a steady revival. Trams looked destined to become nothing more than tourist attractions in proudly quaint cities such as San Francisco and New Orleans (where you can still take a Streetcar Named Desire). But 30 American cities have either installed new tram systems or have plans to do so. They are even coming to two cities which did their best to bury them in the early 20th century, Detroit and Los Angeles. Sales of vinyl LPs in the United States have increased from almost nothing in 1993 to more than 6m in 2013. The number of independent bookshops is rising for the first time in decades. Harris Tweed more than doubled its output between 2009 and 2012, to over 1m metres. Your columnist added to the list by leaving his fetid cell in The Economist and walking 20 yards to Emma Willis’s shop in Jermyn Street, which produces all of its clothes in a small factory in Gloucester, including shooting socks made on a Victorian sock loom."
Schumpeter: Second wind | The Economist
"That’s actually a lot easier than it sounds. My preferred approach is to treat strategy- making as developing a set of answers to five interlinked questions. The questions — which cascade logically from the first to the last — are as follows: What are our broad aspirations for our organization & the concrete goals against which we can measure our progress?
Across the potential field available to us, where will we choose to play and not play?
In our chosen place to play, how will we choose to win against the competitors there?
What capabilities are necessary to build and maintain to win in our chosen manner?
What management systems are necessary to operate to build and maintain the key capabilities?"
Five Questions to Build a Strategy - Roger Martin - Harvard Business Review
"I don’t want to read your strategy plan. I want to see what’s shifted in your budget. Then I’ll tell you what your strategy is."
The art of strategy | McKinsey & Company
"The advertising industry is like a brand that is trying to remain relevant by chasing every new fad. If the advertising industry was a client you’d sit them down and say “you’re forgetting what makes you unique, go ahead and use these new tools, but use them to deliver what the advertising industry is uniquely capable of delivering; simple, beautiful stories that change behavior”."
The advertising industry is like a brand trying to remain relevant by chasing new fads. — Where the Puck is Going.. — Medium